Graphic Communication Specialist

Because these toolkits were to be dispersed to local storefronts and businesses, I needed to create a universal look that would make people stop and read. As a poster, it was especially important for me to pay attention to point size of the type and readability. I also added links to the content for the online version. I decided to incorporate the Chamber’s branding guidelines for their economic vision “Imagine SLO” for pops of color and a checklist or timeline layout.

• Created visually engaging, easy-to-digest posters and toolkit assets using the Chamber’s “Imagine SLO” branding to ensure consistency across physical and digital formats.

• Designed layouts with clear hierarchies and high readability to draw attention and encourage use in storefronts and community spaces.

• Increased visibility and usability of Chamber resources through clear, approachable layouts designed for real-world display.

• Enabled consistent communication across storefronts and community spaces by providing adaptable, brand-aligned materials.

• Built a structured content calendar and consistently branded visual templates to support cross-platform posting across Instagram, Facebook, Twitter, LinkedIn, and YouTube.

• Created graphics and short-form videos optimized for each platform to increase engagement and communicate key messages effectively.

• Established a consistent visual language across platforms, improving brand recognition and content cohesion.

• Streamlined content creation with reusable templates, allowing for more efficient and timely social posting.

After going through many iterations, I decided on a laptop screen and takeout food container. Other iterations included a brown lunch bag, microphone, and phone screen. These final icons were very relevant for the time.

• Designed a custom visual identity for the series featuring contemporary icons (e.g., laptop and take-out) that reflected the concept and resonated with community members.

• Applied consistent branding across podcast artwork and promotional assets to build recognition and support listener engagement.

• Built a recognizable visual identity that helped differentiate the podcast within the Chamber’s broader content offerings.

• Supported audience engagement by pairing clear, modern visuals with accessible promotional assets.

I kept with the Chamber’s branding guidelines, but wanted to add more of a visual factor. I decided to create different icons for each category, which were then resized to be Instagram highlight covers as well.

• Created a set of clear, branded informational graphics with category-specific icons to make essential pandemic resources easy to navigate.

• Adapted the visuals for use as Instagram highlight covers to extend visibility and accessibility on social channels.

• Improved accessibility of critical information through visually organized, easy-to-navigate resource graphics.

• Extended the lifespan and reach of content by adapting designs for ongoing use across social platforms.

I decided to create circular logos for these series to also be used as Instagram highlight covers. For Good Morning SLO, I envisioned a sunrise above the well known mountains. For the daily series, I wanted a consistent design that was easily understood from the graphics. All of these logos would also later be used as the intro for their coinciding IGTV videos.

• Designed distinct circular logo sets for recurring events and series (Good Morning SLO, Take Out Tuesday, Wine Wednesday, Small Business Saturday) with visual clarity and brand cohesiveness.

• Developed simplified illustrations that translated seamlessly as social icons and intro graphics for IGTV videos.

• Created flexible icon systems that strengthened visual consistency across recurring programs and campaigns.

• Provided scalable assets that translated seamlessly across digital formats, from social posts to video content.